06. The New Rules of Marketing & PR. Social Media – David Meerman Scott Interview

NEWSJACKING – The Rules Have Changed – Get your content noticed by connecting it to breaking news!

The art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business. http://www.newsjacking.com/

Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends.

SOCIAL MEDIA PROSPECTING

Learn to use the internet and social media to prospect by keeping yours eyes and ears open. Most people just post content but do not pay attention to others posts and content.

Interested in taking your business to the next level with marketing? This podcast is for you!

David Meerman Scott

Best-Selling Author

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David Meerman Scott is an internationally acclaimed sales and marketing strategist whose high-energy presentations are a treat for the senses. That he’s spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations underscores the value he brings to audiences.

Master the ART of marketing, PR & social media with David Meerman Scott.

David’s books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 27 languages and is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, and his newest hit The New Rules of Sales & Service. He is co-author of Marketing the Moon (with Rich Jurek) and Marketing Lessons from The Grateful Dead (with HubSpot CEO Brian Halligan). David is a guy we really need to listen too…

Check out last weeks episode!!!

ASKING GREAT QUESTIONS IS AN ART!

Amelia said “Clarity is a really important thing with writing, people don’t want to have to work too hard to understand what you’re talking about.”

I love this quote from Amelia, because I have always been a big picture thinker and realized that people who need details can get lost in my content and conversations. There were many conversations with her where I thought what I was explaining was crystal clear, yet she had no idea what I meant. The great news is awareness is the key to change.

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