Avoid Home-selling Headaches!
1. What is your COVID strategy?
I recently held a safe, extremely well-attended, COVID-friendly open house with my team. Sounds nearly impossible, right? Not for a real estate team that knows how to think on its feet.
The home was on a tight road in Auburn, Massachusetts. One team member assisted with parking. Another agent brought a group through the house and out the back door before I admitted the next group. Everyone involved wore masks, hand sanitizer was conveniently placed in almost every room, and the windows were kept open. We stayed for 8 hours and 60 groups toured the home. The process was streamlined and efficient. Our real estate colleagues were floored. One home-buyer mentioned how safe it made her feel. By the way, we received 15 offers and the seller accepted an offer 20k over asking price.
Safety always comes first! When an agent holds the health of everyone involved in the highest priority, it’s not just good safety, it’s good business. The precautions that organizations are having to take to stay open are uncomfortable, to say the least. But they send a message to their customers/clients: “you matter”.
2. Are you a full-time or part-time agent?
Real estate is a time-sensitive business. With a great agent, you can have the peace of mind that comes from knowing that when a buyer calls, your agent will pick up the phone.
Full-time versus part-time is an important consideration because underneath the obvious (a full-time agent is better because… well, he’s full-time,) this question sets the stage for many others. This business is all about follow-up. A full-time agent will be more available to reply to emails, follow buyer and seller leads, and most importantly, return calls. In my 18 years as an agent and real estate coach, the number of lost opportunities I’ve seen due to clumsy follow-up, or lack of follow-up altogether, amazes me.
And it should never happen to you.
In this current, low-inventory market, it’s especially important to have an agent who has time to dedicate to your sale. Full-time agents have more time to offer. Most often, that makes them a better choice when selling your home. But this doesn’t mean that part-time agents are necessarily the wrong choice.
Here’s what to look for: organization and time management. A sharp agent will work smart and organize his or her schedule, whether full-time or part-time. Look for speedy follow-up.
Does this agent respond quickly to you when you email or call her? Do you feel like your time is valued when you speak to him? Real estate is like the wild west; you want to be quick on the draw.
3. What is your fee structure?
It’s time to talk turkey. How much will you pay your agent, and how will that amount be determined?
This question goes deeper than dollars. It’s how a broker keeps your trust. An honest agent will be upfront about what’s in it for you and for him. The goal here is a win-win.
Our team uses a variable rate commission structure. This means that if there isn’t another broker involved, we do not take both sides of the commission from the sale. But in a co-brokerage scenario, we ask for the traditional full-service commission rate, because we’ll be splitting the commission with the other broker. To put it another way – we customize the fee to best fit your situation and help you make the most net profit from your sale. That’s why we’re here!
We don’t hold hostages. When looking at a realtor’s fee structure, ask about the terms of the agreement.
You should never feel locked in or bullied by an agent. We offer a “28-day listing guarantee.” If after 28 days, you aren’t 100% satisfied with our service, we can elbow-bump and part as friends. Giving you an “out” not only comforts you as the seller, but it shows that we are confident in our ability to nail it when listing your home. We strive to earn your partnership, referrals, and repeat business.
4. Are you a Realtor?
You’re probably thinking, “wait, aren’t all real estate agents called realtors?” Yes and no. “Realtor” is the name given by the National Association of Realtors to its members, a distinction that should make a huge difference to you.
The NAR is the presiding authority on all things real estate in the US. Holding its members to a higher standard since its formation in 1908, the association is built around a code of ethics, continuing education, and best practices. A Realtor has credentials, verified skills, and specialized knowledge of the market.
It feels good to know you’re working with someone who’s accountable. Someone committed to staying informed and educated. Someone with a support system. You can rest assured that with a Realtor, you have an agent who is committed to the best, and that can only help you as the seller.
Thanks for reading this article! I’d love to hear from you and answer any questions you may have.
For a free no-obligation home valuation and audit, go to https://davidhill.exprealty.com/sell.php and simply enter your address.
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If you are interested in learning about the home-selling process along with receiving a detailed custom report which will help you get your home ready for sale. Please use the link below or call 774.696.3656 email me at email@example.com
We understand that most people know a real estate agent or have a friend or family member in the business. If we can’t be your first choice because of a relationship then we want to earn the right to be your plan B or possible future business. If your home is currently listed with an agent then please disregard this message.