84. Chris Voss; – Bestselling Author – Never Split The Difference: Negotiating as if Your Life Depended on It!

As salespeople we need to start showing people we understand them instead of telling them we understand them.” Chris 

Interview begins at [03:50]

Chris Voss is a past Lead FBI Hostage Negotiator and Regular on CNN  

We need people to think that they are making the choice to do the thing that we want them to do.” Chris



  • Find collaboration 
  • Understand that its emotional for some 
  • Stay away from the Yes trap 
  • Tell people what they are thinking 
  • Show people you understand them 
  • Use techniques on multiple levels 

About Chris:

Chris Voss is the Founder and CEO of the Black Swan Group Ltd and author of Never Split The Difference: Negotiating As If Your Life Depended On It. He has used his many years of experience in international crisis and high-stakes negotiations to develop a unique program and team that applies these globally proven techniques to the business world.
Prior to 2008, Chris was the lead international kidnapping negotiator for the Federal Bureau of Investigation, as well as the FBI’s hostage negotiation representative for the National Security Council’s Hostage Working Group. During his government career, he also represented the U.S. Government at two (2) international conferences sponsored by the G-8 as an expert in kidnapping. Prior to becoming the FBI lead international kidnapping negotiator, Christopher served as the lead Crisis Negotiator for the New York City Division of the FBI.


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