“Our clients crave communication.” David
David Hill – Author The Sales Playbook
David is a master at prospecting and conversion through systems
TM TUESDAY
SOUNDCLOUD MID PLAYER
Excerpt The Sales Playbook – Get a copy at www.thesalesplaybook.net
The cornerstone of customer experience is communication. People want to know what’s going on. They want to know you haven’t forgotten about them. Whether you work with the same customers on an ongoing basis or you sell one-o products and services, communication is crucial for supporting a steady stream of revenue. In real estate, it was pretty common for people to say they never heard from their agents, especially when the home was not selling. Many agents will avoid calling the sellers because they did not know how to deal with the bad news. The problem with this is your customer is wondering what is going on and ultimately thinks you don’t care. Personally, I feel this is another form of call reluctance. Reluctance to deal with a difficult conversation.
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