191– The Membership Economy – What we Can Learn from Netflix – Robbie Kellman Baxter on Path to Mastery

Hear what we can learn from Companies like Netflix, Amazon, Microsoft, and Fitbit when it comes to the Membership Economy. 

Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries. Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer.  

She coined the popular business term “Membership Economy”, which is now being used by organizations and journalists around the country and beyond. 

Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the bestselling The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue.  Her new book The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave was released in April of this year. 

 
Robbie has more than 20 years of experience providing strategic business advice to major organizations, including Netflix, Fitbit, Microsoft, and Consumer Reports.
 
AUTHOR OF THE FOREVER TRANSACTION 

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